FNC

Growth in Brand Awareness

Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.

About FNC

Fiber Network Council APAC is the leading voice for fiber broadband innovation across the Asia-Pacific region. Representing stakeholders across telecom, infrastructure, and tech, the Council plays a key role in driving digital transformation through fiber-powered solutions—from smart cities and 5G to IoT and data centers. As their influence expanded, they needed a brand and website that could match their evolving impact and connect more deeply with their growing audience.

The challenge

Although the Council had long been recognized for its leadership, its brand identity and digital touchpoints weren’t keeping pace with its influence. The existing website lacked clarity, structure, and the visual appeal expected by a modern global audience. It didn’t reflect the Council’s evolving mission or position as an innovation leader. What they needed was a full-scale refresh—something that would modernize their look and feel while improving discoverability, engagement, and member acquisition.

STRENGTH IN NUMBERS

Business impact

Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For Zara, we put together a robust digital strategy that includes:

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

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A partner, not a vendor

3X

/ Faster ROI

Achieved across SEO, PPC, and social campaigns

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