Wonderfloor
+35%
Increase in Lead Conversion Rate
Technetty collaborated with Wonderfloor, a leading Indian manufacturer of PVC floor coverings, to enhance their digital presence and boost lead generation. Through strategic landing page creation, Conversion Rate Optimization (CRO), and targeted META lead generation ads, Wonderfloor achieved a significant increase in lead conversions and overall engagement.
About Wonderfloor
Wonderfloor, a brand under RMG Polyvinyl India Limited, stands as a prominent manufacturer and exporter of PVC floor coverings in India. With an annual production exceeding 40,000 MT, they offer a diverse range of products catering to residential and heavy-duty flooring needs, exporting to over 40 countries.
The challenge
Despite their strong market presence, Wonderfloor faced challenges in converting website visitors into qualified leads. Many visitors left the website without taking action, largely due to landing pages that did not effectively capture their interest. High bounce rates and low conversion rates indicated a need for a more engaging user experience. Additionally, their digital advertising campaigns struggled with imprecise audience targeting, which limited their ability to attract quality leads.
These challenges not only hindered their marketing goals but also impacted their ability to generate a steady stream of potential customers. Addressing these issues required a strategic approach to improve engagement, refine targeting, and optimize their digital presence.
SERVICES USED :
Landing Page Creation, Conversion Rate Optimization (CRO), META Lead Generation Ads
STRENGTH IN NUMBERS
Business impact
Wonderfloor saw remarkable transformations in their business. The optimized landing pages significantly reduced bounce rates and engaged visitors more effectively, resulting in increased customer retention. The campaign enhanced lead quality, directly contributing to improved sales funnels and higher conversion rates. By resolving targeting inefficiencies, Wonderfloor’s ads reached the right audience, leading to a substantial boost in qualified leads and measurable revenue growth. “Working with Technetty has been a game-changer for us. Their team’s dedication, innovative strategies, and clear focus on results helped us overcome significant challenges and achieve growth we didn’t think was possible. We are thrilled with the results!”
increase in lead conversion rate
improvement in landing page engagement
increase in qualified leads generated
OUR APPROACH TO SUCCESS
- Research & Strategy Building: Conducted in-depth market analysis and competitor research to identify opportunities and align campaign goals with client objectives.
- Customer Journey Mapping: Developed a detailed understanding of customer behavior to optimize each stage of their interaction with Wonderfloor’s digital assets.
- Landing Page Creation: Developed user-centric landing pages with clear calls-to-action, engaging visuals, and concise content to enhance user experience and encourage conversions.
- Conversion Rate Optimization (CRO): Analyzed user behavior to identify bottlenecks in the conversion funnel, implemented A/B testing, and optimized page elements to improve conversion rates.
- META Lead Generation Ads: Crafted targeted advertising campaigns on META platforms, focusing on specific demographics and interests to attract high-quality leads.
- Performance Tracking & Optimization: Monitored key metrics throughout the campaign and implemented continuous improvements to maximize results.
“Working with Technetty has been a game-changer for us. Their team’s dedication, innovative strategies, and clear focus on results helped us overcome significant challenges and achieve growth we didn’t think was possible. We are thrilled with the results!”
+60%
+60% boost in form fill rate
75%
of landing page visitors engaged with the CTA
1,200+
total leads generated during the campaign
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