Content & Messaging Specialist
Shilpi Phalswal
Shilpi is a Content & Messaging Specialist at Technetty, with a knack for turning ideas into compelling narratives. She focuses on creating content that not only sounds good but also drives action—whether it’s a website headline, social caption, or blog article.
With a background in content creation and brand storytelling, she works closely with designers, marketers, and clients to bring ideas to life across websites, social media, emails, and more.
Whether she’s shaping a brand’s voice or writing copy that converts, Shilpi believes that good content is always rooted in empathy and clarity.
Outside of work, you’ll often find her collecting screenshots of lines she wishes she’d written or obsessing over a new typeface she spotted online.
expertise
Creates clear, audience-first content across digital platforms
Crafts brand messaging and tone of voice for startups and growing brands
Writes SEO-optimized blogs, landing pages, and website content
Develops social media copy and campaign messaging for higher engagement
Collaborates with design and strategy teams for content alignment
Proficient in tools like Notion, WordPress, Mailchimp, SurferSEO, and Canva